Google Analytics has proven time and time again that it’s one of the best marketing tools out there. With its detailed and user-friendly reports about what’s happening on a website, and why, Google Analytics is a great tool for marketers to understand what their audiences look like, as well as which strategies are working and which aren’t. Since this instrument is so useful, it's particularly vital that you utilize it accurately to accomplish its fullest potential. Here are some normal Google Analytics slip-ups to maintain a strategic distance from keeping in mind the end goal to guarantee that you're getting the most out of this powerhouse. 1. Not Using Google Analytics In The First Place Upwards of 30 to 50 million sites utilize Google Analytics. On the off chance that your webpage isn't one of them, you hazard passing up a great opportunity for extraordinary co...